YouTube & Netflix cut video quality in Europe… are we next?

Coming to you soon: lower quality everything?

  • Reuters reports YouTube is dropping the quality of its videos in Europe, just as Netflix did overnight, after a request from EU industry chief Thierry Breton.
  • Breton initially urged streaming platforms to cut the quality of their videos to prevent internet issues, and the reports are that he spoke directly to YouTube and Google bosses: “The move came after Breton spoke to Alphabet CEO Sundar Pichai and YouTube CEO Susan Wojcicki. It said so far it had only seen a few usage peaks but decided to act to minimize stress on the system.
  • “We are making a commitment to temporarily switch all traffic in the EU to standard definition by default,” said YouTube in a statement.
  • And while we do know what Netflix has done more specifically by attempting to lower its network traffic by 25 percent, we don’t know exactly what YouTube’s goals are other than to reduce quality of its streams.
  • Standard Netflix HD streaming uses about 3GB of data/hour, dropping to 1GB/hr for SD.
  • On YouTube, I can still select 4K options on 4K streams for now and get 4K quality, although that may change within a short period.
  • Meanwhile, France has also asked Disney to delay the launch of Disney+ to ease possible congestion: it was meant to launch on March 24, 2020.
  • It’s worth remembering that the likes of Netflix and YouTube won’t really mind this at all: dropping data quality (with a handy excuse) saves it money on streaming bandwidth costs, which are huge percentages of its business outlay. Will other regions or countries like the US adopt similar requests to big data players?
  • You can take a look at traffic trends of Germany, Sweden, and at a more granular city-level in, Amsterdam, for example. And yes, there is a noticeable uptick, but not a significant spike, although my understanding of capacity and limits is only rudimentary.
  • More significantly, will my go-to, lofi hip hop radio – beats to relax/study to, be impacted?

Published by Moey

Inked. Pierced. Chubby. Bearded. Cinephile. Left-arm Palsy-fist.

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