Yes, that title is correct.
Since this virus took over our lives, some industries that depended on social gatherings are the ones that suffer the most, including the F&B industry.
People are forced to stay home and governments imposed curfews. Restaurants were affected negatively by this as a lot of them had either to shut down or to only deliver food.
However, delivery is not a solution neither, people are so afraid of the infection that they are avoiding ordering food because they don’t know if it was touched by someone infected.
We have witnessed a lot of brands offering free delivery and a lot of people posting photos of their favorite food stating how much they miss it. One of the brands people posted a lot about it is McDonald’s; people posted about how much they miss their Big Tasty and their fries, which led to one cool campaign from McDonald’s in Egypt.
TikTok Marketing: Utilizing Trends To Your Brand Benefit
Since all people are in quarantine for almost a month now, they headed to social media platforms to keep them entertained. One platform proved its success more than others is TikTok.
TikTok has been attracting many users especially since the quarantine started; according to the statistics, in March 2020, TikTok was downloaded more than 115 million times worldwide. It is, in fact, number one in the downloaded non-game applications list.
One of the trending topics these days is Khaled Mokhtar. For those who don’t know who Khaled Mokhtar is, he is a social media influencer and the founder of the popular Facebook page “Tamat Al-Targama”.
Mokhtar is gifted with a great sense of humor and a creative mind; recently he released a series of videos and sarcastic tracks that went viral and were used as memes. One of the videos that went viral is called “3ayez Batates” “I want fries”; the video’s content consisted of Mokhtar singing that he wants fries.
The video starts with Mokhtar calling a restaurant refusing all the food and stating that he just wants fries “3ayez Batates”; he ended the video with a dance and a jump in a McDonald’s fries pack.
The track grabbed people’s attention and started to lip-sync to it on TikTok using the Hashtag #عايز_بطاطس
McDonald’s Egypt later replied to Mokhtar saying that they will send him fries and created a campaign out of his video.
TikTok + Khaled Mokhtar = “3ayez Batates” Campaign
The brand has been posting on their page that they are following the precautions and the first hand to touch the food is the customer’s hands, but that wasn’t all.
McDonald’s planned a smart campaign to draw people’s attention once more to their food and their delicious fries. The campaign started with Khaled Mokhtar wanting fries and had almost 7000 people using the song on TikTok expressing that they too want fries.
The brand used very successful elements to create a campaign, it benefited from the popularity of TikTok, Khaled Mokhtar and the virality of his tracks and created one successful campaign.