Leo Burnett Moscow’s hand-washing ad has 120 million views and you’ll appreciate it.
Having fun with the skippable (or unskippable) aspects of an ad is a years-old tactic in the world of video advertising, but it’s a gimmick that’s still worth pausing to appreciate when done well.
McDonald’s Russia, released this:
Made by Leo Burnett Moscow, the spot is the kind of ad concept that seems so obvious, you’d think a thousand brands would be running something like it. And maybe some have, but this is the first time we’ve seen an ad use 20 seconds of unskippable preroll to represent the 20 seconds recommended for proper hand-washing.
Launched for Russian viewers on March 23, the ad has been viewed more than 120 million times, according to the agency.
Smart. McDonald’s is killing it this COVID-19.