Now this is great news for community managers and marketeers as well, because now you can also upload a video direct from desktop, providing another option to upload more polished, edited content.
This week, the platform has added a new login option on its website, meaning you can now access your TikTok account via your desktop PC, where you can view your analytics, upload videos, etc.
If you’ve converted to a Pro Account, you can also access your analytics, making it easier to keep tabs on your performance, on the same surface that you manage your other social media accounts from.
It’s another option that will help social media managers maintain their presence on each platform from a desktop base. In addition to this, TikTok also recently added a new ‘Voiceover’ functionality, providing another way to customize your clips.
And if there’s opportunity to connect with your audience in the app, it may well be worth further exploration. Usage is rising during the lockdowns, and if TikTok can solidify its eCommerce tools, and provide creators with better revenue streams, it may well become a mainstay in the social space.